Privacy & Cookie Policy

Akai Homes respects your privacy and is committed to protecting your personal data. This Privacy Notice and Cookie Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, contact us, register your interest in a property, or use our services. It also explains your rights under data protection law.

1. Introduction

We may update this policy from time to time. Please check this page occasionally to ensure you are happy with any changes. By using our website and/or providing information to us, you acknowledge this policy.

If you do not want your information to be used in the ways described in this policy, please do not use our website or provide personal data to us.

2. Important Information and Who We Are

This policy explains how Akai Homes collects and processes personal data, including data you provide directly via our website forms, email, phone, social media, or when engaging our services (sales, lettings, new homes, and related property advisory services).

This website is not intended for children and we do not knowingly collect data relating to children.

Akai Homes is the "data controller" responsible for your personal data.

Legal entity: Akai Homes Ltd
Trading name: Akai Homes
Email: sales@akaihomes.co.uk
Address: 27 Old Gloucester Street, London, England, WC1N 3AX
Telephone: +44 (0)207 101 4482

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection: www.ico.org.uk.

We would, however, appreciate the chance to address your concerns first—please contact us using the details above.

It is important that the personal data we hold about you is accurate and up to date. Please let us know if your personal data changes.

Our website may include links to third-party websites, plug-ins, and applications. We do not control these third-party websites and are not responsible for their privacy policies. When you leave our website, we encourage you to read the privacy notice of every website you visit.

3. The Data We Collect About You

"Personal data" means any information about an individual from which that person can be identified.

We may collect, use, store, and transfer different kinds of personal data, including:

Identity Data: name, title, date of birth (where required), and other identifiers.
Contact Data: email address, telephone number, postal address.
Property Preferences Data: requirements, budgets, preferred locations, moving timelines, investment criteria.
Client Due Diligence / AML Data (where applicable): proof of identity and address (e.g., passport/driving licence, utility bill), company documents, source of funds/source of wealth information where required by law or policy.
Transaction & Service Data: details about services provided (sales/lettings/new homes), viewings, offers, tenancy information, rent/fee records (if applicable).
Technical Data: IP address, browser type and version, time zone setting, device identifiers, operating system, and other technology used to access our website.
Usage Data: information about how you use our website (pages viewed, time spent, clicks).
Marketing & Communications Data: your preferences in receiving marketing and your communication preferences.

Special category data

We do not intentionally collect special categories of personal data (such as health, ethnicity, religion, political opinions) unless you choose to provide it and there is a lawful basis to process it.

If you fail to provide personal data

Where we need personal data by law (e.g., AML requirements) or to provide services, and you do not provide it when requested, we may not be able to provide those services.

4. How We Collect Your Personal Data

We collect personal data through:

Direct interactions

You may provide data by:

filling in website forms;
registering interest in a property;
requesting a call back, valuation, consultation, or updates;
contacting us by phone, email, WhatsApp, or social media;
providing documents for compliance checks (where applicable);
viewing and feedback forms.

As you interact with our website, we may automatically collect Technical and Usage Data via cookies and similar technologies.

We may receive personal data from:

analytics providers (e.g., Google);
advertising platforms (e.g., Meta);
property portals or lead sources (where applicable);
publicly available sources (e.g., Companies House);
compliance/identity verification providers (where applicable).

5. How We Use Your Personal Data (Lawful Bases)

We will only use your personal data when the law allows us to. Most commonly, we use it where:

We need to perform a contract (or take steps at your request before entering a contract);
It is necessary for our legitimate interests, and your interests and rights do not override those interests;
We must comply with a legal obligation (e.g., AML requirements);
You have given consent (e.g., to receive marketing, where required).

Purposes for using your personal data

We may use your personal data to:

Respond to enquiries and provide information you request;
Register you as an applicant, buyer, vendor, landlord, tenant, investor, or developer contact;
Arrange viewings, valuations, consultations, and meetings;
Provide property sales, lettings, and new homes services;
Carry out compliance checks (e.g., AML/ID verification) where applicable;
Manage communications and service delivery;
Improve our website, user experience, and services;
Send property alerts, updates, and marketing communications (where permitted);
Maintain our records for legal, regulatory, and accounting purposes.

6. Marketing Preferences

We may send you marketing communications where:

you have requested information from us, and/or
you have engaged with our services, and
you have not opted out (and where applicable, you have opted in).

Opting out

You can opt out at any time by:

using the unsubscribe link in an email; or
contacting us at sales@akaihomes.co.uk

Opting out of marketing will not affect service-related communications (e.g., about a transaction you are involved in).

7. Disclosure of Your Personal Data

We may share your personal data with trusted third parties where necessary, including:

IT and website hosting providers;
analytics and marketing providers (e.g., Google, Meta) where cookies/consent applies;
professional advisers (lawyers, accountants, auditors, insurers);
compliance/identity verification providers (where applicable);
other estate agents or joint agents (where instructed or where necessary to progress a transaction);
contractors and inventory providers (for managed properties, where relevant);
HMRC, regulators, law enforcement, or other authorities where required by law.

We require third parties to respect the security of your personal data and to treat it in accordance with the law.

8. International Transfers

Some of our service providers may be based outside the UK. Where personal data is transferred outside the UK, we will ensure appropriate safeguards rarae in place (such as UK-approved standard contractual clauses) where required.

9. Data Security

We use appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, alteration, or disclosure. Access to your data is limited to those who need it for business purposes and who are subject to confidentiality.

We have procedures to deal with suspected personal data breaches and will notify you and regulators where legally required.

10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, and reporting requirements.

In many cases, we retain relevant records for up to six years after the end of our relationship with you (or longer where required by law or for legal claims).

You may request deletion of your data in certain circumstances (see Your Rights below). However, we may need to retain some data for legal or regulatory reasons.

11. Your Legal Rights

Under UK data protection law, you may have the right to:

request access to your personal data;
request correction of your personal data;
request erasure of your personal data;
object to processing (including direct marketing);
request restriction of processing;
request transfer of your personal data;
withdraw consent at any time (where processing is based on consent).

To exercise your rights, contact sales@akaihomes.co.uk.

We may need to verify your identity before responding.

Cookie Policy

12. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function, improve performance, and provide information to site owners.

Cookies can be:

Session cookies: deleted when you close your browser
Persistent cookies: remain until they expire or you delete them

13. How We Use Cookies

We use cookies to:

ensure the website functions correctly;
understand how visitors use our website;
improve performance and user experience;
measure marketing effectiveness (where applicable).

Where required, we will ask for your consent before placing non-essential cookies (e.g., analytics/marketing cookies).

14. Types of Cookies We May Use

Strictly necessary cookies

These are required for the website to work and cannot be switched off in our systems.

Analytics cookies (optional)

Used to measure and improve how our website is used (e.g., Google Analytics).

Marketing cookies (optional)

Used to help deliver relevant ads and measure campaign performance (e.g., Meta/Facebook Pixel).

Embedded media cookies (optional)

If we embed videos (e.g., YouTube/Vimeo), those platforms may set cookies once you interact with the video.

15. Managing Cookies

You can control cookies via:

the cookie banner/consent tool on our website (if enabled); and/or
your browser settings (block/delete cookies).

Please note: disabling cookies may affect site functionality.

To learn more about cookies and how to manage them, visit: www.allaboutcookies.org

To opt out of Google Analytics tracking across websites (where applicable), you can use Google's opt-out tool: http://tools.google.com/dlpage/gaoptout

16. Contact

If you have questions about this Privacy Notice or Cookie Policy, contact:

Akai Homes
Email: sales@akaihomes.co.uk
Address: 27 Old Gloucester Street, London, England, WC1N 3AX

Privacy Notice &Cookie Policy